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Entrepreneurship is a tough and challenging journey. For a startup to be successful, several things have to go right. But for it to not succeed, just one of those many things has to go wrong.
While knowing about what issues to think about, and having some competence to think through them, or garnering resources & people who can guide you through them is no guarantee of success, not even knowing about ALL the aspects that you might need to think about in a venture is most likely to be a foundation for failure. The risks are stacked up against you.
This book’s attempt is to help entrepreneurs think through different aspects of their business, so that they do not miss out on thinking about the various aspects that will need to work in sync to give their startup a better chance of success.